Revitalizing Tradition: The Johnnie Walker Case Study
![Revitalizing Tradition: The Johnnie Walker Case Study](https://www.aubg.edu/wp-content/uploads/2022/05/about-hero-bg.jpg)
Join the Business Club for an amazing experience as [they] delve into a unique case study focused on Johnnie Walker, the iconic Blended Scotch Whisky. As the number one whisky worldwide and in Bulgaria, Johnnie Walker presents interesting challenges - how to make it cool again for the younger generation. The workshop promises engaging activities, collaboration, and a chance to compete for amazing prizes.