Old Theories and New Insights About Culture and Business

(September 18, 2013) Three lecturers gave a co-teaching talk on the newest research in organizational culture and entrepreneurial behavior. Veneta Andonova, Professor of Business at AUBG, talked about the PESTEL analysis method. Asli Goksoy, also a Business faculty at AUBG, talked about the different classical models of organizational culture. Jana Schmutzler, PhD student at Bergische Universität Wuppertal, presented the newest findings in the field, after which all three professors answered questions from the audience.

View Professors Andonova, Goksoy and Schmutzler’s talk on YouTube

The AUBGTalks Channel on YouTube

American University in Bulgaria Main Site

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